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If you’re a personal trainer you’ve undoubtedly heard (or probably said) the following sentence:

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“Man…if I could only get clients that followed everything I told them to do they would all get incredible results.  Why can’t they just listen to me?!?  Why don’t they just do what I tell them?”

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After all, they are paying you good money to tell them what to do, right?  Your job is to seek out the best training and nutrition information and convey it to them and their job is simply to follow it!

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Of course, regular readers of this blog know that I don’t agree with this position and that I believe most times it isn’t knowledge that limits the success of our clients, but the application knowledge.  And while can debate the relative importance 6 meals per day versus 2 meals per day (probably nothing in my opinion), the reality is that this doesn’t make a lick of difference to our clients because they’re just struggling to put anything we say into action.

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I’ve said before that I think psychology trumps physiology for fat loss and muscle gain in most of our clients.  I have also discussed the concept of creating behavior change being one of the biggest missing elements in the skill sets of most trainers.  Well…recently my colleague Dr. John Berardi, owner of one of the world’s largest body transformation companies, put out 4 incredible (and free) videos that illustrate the importance of this area and provide insight on how it should be done.

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If you are a personal trainer, strength coach, or even someone who is seeking to create change in their own life, these videos are an absolute MUST.  If I had to hire and train a trainer to work for me right now, these would honestly be some of the first videos I would have them watch (they are THAT good).

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Of course, embedding has been disabled for these videos so I can’t add them right here in this post, but I’d highly recommend you check out each of the links below to see the videos.

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The Compliance Solution – Part 1

The Compliance Solution – Part 2

The Compliance Solution – Part 3

The Compliance Solution – Part 4

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In the interest of transparency, these videos are a lead in to the sign up for of Precision Nutrition’s Personal Training Certification, but this is only mentioned briefly in the 4th video.  You do not have to enter your email to view the videos and I make no money if you do decide to sign up.  I honestly just think these are some of the best videos I’ve seen in regards to personal training that I’ve seen in years.

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For those who are personal trainers (and are considering launching an information product in the future), this video series is a shining example of how to launch a product while not selling your soul and making audacious claims about total nonsense.  JB is a class act and the information he provides here is top notch.

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Enjoy!

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